In the 1971 film Willy Wonka and the Chocolate Factory, he is portrayed by Gene Wilder. While his personality remains generally the same as in the original, he is more melancholy here, and frequently quotes books and poems, including William Shakespeare's Romeo and Juliet ("Is it my soul that calls upon my name?") or John Masefield's "Sea Fever" ("All I ask is a tall ship and a star to steer her by"), and the famous "Candy is dandy, but liquor is quicker" from "Reflections on Ice-Breaking" by Ogden Nash, among many others. Toward the end of the film, he tests protagonist Charlie's conscience by reprimanding and pretending to deny him any reward, due to him and Grandpa Joe sampling the Fizzy Lifting Drinks against his orders, but assumes an almost paternal role when Charlie proves honest. As Charlie returns Wonka`s gobstopper on his desk, Wonka declares Charlie the winner, apologizes for his anger and tells him to meet his assistant Mr. Wilkinson (known earlier as "Slugworth"). He explains they had to test him and Charlie passed. As they go to the Wonkavator, Wonka tells Charlie that the real grand prize is the entire chocolate factory and makes Charlie Bucket the new owner of the Willy Wonka Chocolate factory (as Willy Wonka retires), and the entire family can move in and live there. Wonka also reminds Charlie not to forget about the man who suddenly gets everything he ever wanted: he lives happily ever after.