Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. They are distributed by BCP Imports and are normally worn as bracelets. Silly Bandz retail in packages with themes, such as princesses or animals, and fashion accessories. Similar shaped silicone bands are also available under other brand names from a variety of companies. Silly Bandz are an iconic piece of pop culture and were very popular in the early 2010s.