Black Twitter is a cultural identity consisting of "Black" Twitter users from around the world on the Twitter social network focused on issues of interest to the black community, particularly in the United States. Feminista Jones described it in Salon as "a collective of active, primarily African-American Twitter users who have created a virtual community . . . [and are] proving adept at bringing about a wide range of sociopolitical changes. " A similar Black Twitter community grew in South Africa in the early 2010s. Although Black Twitter has a strong Black American user base, other people and groups are able to be a part of this social media circle through commonalities in shared experiences and reactions to such online.